Top tech hubs in Europe: IT sector in Poland 2024

There are many different IT centers worldwide each with their prospects and challenges. Each country is different, and businesses have a choice between various pools of skilled workers, technologies, prices, and so on, depending on their requirements and needs.

Today, we are talking about IT services and the Polish market, as it is one of the most attractive places for outsourcing and ranks third place in the world among the labor market segments. The key factor for Poland is the availability of IT specialists with experience in various fields, such as software development, IT infrastructure, cybersecurity, and data science.

Emerging ICT trends in Poland


Advanced analytics and big data

Polish companies are increasingly embracing advanced analytics and big data to gain insights from their data, optimize operations, and make data-driven decisions. This includes leveraging technologies like machine learning, artificial intelligence, and data visualization tools.

Cloud computing

Cloud computing adoption is on the rise in Poland, offering companies increased flexibility, scalability, and cost-effectiveness. This includes both public cloud services from companies like Microsoft Azure and Amazon Web Services, as well as private and hybrid cloud solutions.

Robotics and artificial intelligence

While still in its early stages, robotics and AI are gaining traction in various sectors including manufacturing, healthcare, and logistics. Polish companies are exploring applications like industrial automation, intelligent process automation, and AI-powered chatbots.


As reliance on technology grows, cybersecurity becomes even more critical. Polish companies are investing in robust cybersecurity measures to protect their data and infrastructure from cyberattacks, including data encryption, access control, and security awareness training.

Continued growth and investment

The Polish ICT sector is expected to continue growing in the coming years, with projections estimating increased market revenue and exports. This signifies a strong and stable environment for technology-related businesses.

Poland’s ICT sector demonstrates a dynamic and promising landscape, driven by technological advancements, skilled professionals, and government support.

Key points about polish market and IT services

Poland is a popular destination as it has gained recognition for its skilled pool of engineers and competitive prices in the IT services sector. Here are some key points:

  1. Skilled workforce: Poland boasts a large pool of highly skilled engineers, particularly in the fields of software development, IT infrastructure, and cybersecurity. Polish engineers are known for their strong technical expertise and proficiency in various programming languages and technologies.
  2. Education system: Poland’s education system emphasizes technical and engineering disciplines, producing a steady stream of qualified professionals in IT-related fields. Many universities in Poland offer specialized programs in computer science, engineering, and information technology, nurturing a talent pool for the industry.
  3. Competitive prices: One of the major advantages of outsourcing IT services to Poland is its competitive pricing compared to Western European countries and the United States. Companies can benefit from cost savings while still accessing high-quality technical expertise.
  4. Growing IT sector: The IT sector has experienced significant growth in recent years, fueled by both domestic demand and increasing international outsourcing opportunities. The country has seen a rise in tech startups, IT service providers, and multinational companies establishing development centers in cities like Warsaw, Krakow, and Wroclaw.
  5. Cultural compatibility: The geographic location in Central Europe provides advantages such as convenient time zones overlap with Western Europe, making collaboration easier. Additionally, Polish professionals often demonstrate cultural compatibility with Western clients, facilitating smooth communication and collaboration.
  6. Government Support: The Polish government has implemented various initiatives to support the growth of the IT sector, including tax incentives for research and development activities, funding for innovation projects, and initiatives to promote digital skills training.
  7. Quality assurance: The IT service providers often maintain lofty standards of quality assurance, adhering to industry best practices and standards. Many companies in Poland are ISO-certified, demonstrating their commitment to delivering reliable and high-quality services to clients.

The combination of skilled engineering talent, competitive pricing, a growing IT sector, and a supportive business environment make it an attractive destination for outsourcing IT services and partnering with Polish engineering firms. However, businesses need to conduct thorough due diligence and select reputable partners to ensure successful collaborations.

Challenges of the polish IT industry

While the Polish IT sector has experienced significant growth and success, it also faces several challenges:

  • Talent shortage: Despite having a large pool of skilled engineers, there is a growing demand for IT professionals both domestically and internationally, leading to a talent shortage in certain specialized areas. This shortage can result in increased competition for talent and potentially higher labor costs.
  • Brain drain: Poland experiences a “brain drain” phenomenon where highly skilled IT professionals may seek better career opportunities and higher salaries abroad, particularly in Western European countries or the United States. This can exacerbate the talent shortage and hinder the growth of the domestic IT sector.
  • Competition from outsourcing hubs: While Poland offers competitive prices for IT services compared to Western Europe and the United States, it faces competition from other outsourcing hubs such as Ukraine, India, and the Philippines. These countries may offer even lower labor costs, posing a challenge for Polish IT service providers.
  • Infrastructure development: While major cities like Warsaw, Krakow, and Wroclaw have well-developed IT infrastructure, there may be disparities in infrastructure development across regions. Ensuring consistent access to reliable internet connectivity and modern technology infrastructure is essential for the growth of the IT sector nationwide.
  • Language barrier: While English proficiency is generally high among Polish IT professionals, language barriers may still exist, particularly when working with clients from non-English-speaking countries. Investing in language training and communication skills development can help Polish IT firms overcome this challenge and expand their client base globally.
  • Innovation and R&D investment: To remain competitive in the global IT market, Polish companies need to prioritize investment in innovation and research and development (R&D). While there are government incentives available, fostering a culture of innovation and entrepreneurship requires sustained effort and investment from both public and private sectors.
  • Data privacy and security: With the increasing digitization of businesses and growing cybersecurity threats, ensuring robust data privacy and security measures is crucial. Polish IT companies must stay abreast of evolving cybersecurity risks and compliance requirements, particularly with regulations such as the General Data Protection Regulation (GDPR) in the European Union.

Addressing these challenges requires collaboration between government, industry stakeholders, and educational institutions to foster talent development, infrastructure improvement, and innovation support. Despite these challenges, Poland’s IT sector continues to demonstrate resilience and potential for further growth.


The IT sector in Poland stands out as one of the top tech hubs in Europe, ranking third globally in outsourcing custom software development. This reputation is bolstered by the availability of skilled IT specialists proficient in various fields, including software development, IT infrastructure, cybersecurity, and data science. Poland offers cost-effective IT services without compromising on quality, making it an attractive destination for companies seeking to outsource projects and reduce operating costs. The Polish ICT sector is characterized by its focus on innovation and investment in emerging technologies such as advanced analytics, big data, cloud computing, robotics, and artificial intelligence.

Additionally, Poland’s strong ICT education system and government support further contribute to the growth and stability of the sector. Despite facing challenges such as talent shortages and competition from other outsourcing hubs, Poland’s IT industry continues to demonstrate resilience and potential for further expansion.

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